There’s a great article in this week’s Billboard Magazine entitled, “Meet the Biebers.” It discusses the immense success of Justin Bieber, the overnight success of Greyson Chance, and the scramble to find the next, or next, next,( considering many “Beliebers” have already become fans of Greyson) pop superstar. The article goes on to talk about Bieber, his success, and how it’s a breakthrough for kids who want to get signed. The article relates that due to Bieber, and other rising sensations, record companies are more apt to sign an artist without a Disney or Nickelodeon affiliation. Not to take anything away from the many singer/actor combos who have come out of these networks, but the idea is to get back to the pure pop star teen idol. In lieu of regurgitating the entire article, the take home message is clear- young stars are what’s hot in the entertainment industry. The article discusses the careers of thirteen year old Australian Cody Simpson, fifteen year old Khalil who is signed under the same label as Bieber, and seventeen year old Aaron fresh of Trinidad. According to Billboard, the US version of Simon Cowell’s X Factor will have a lower age limit of fourteen. There are more opportunities than ever for aspiring young entertainers. Hopefully labels will choose wisely, (I might have some great recommendations for them), and raw talent will not lead to pure superstardom but an expression of passion for music and the entertainment industry.
Credit: Herrera, Monica “Meet the Biebers” Billboard page 5, June 5, 2010
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