Simon Cowell recently signed 10 year old Heather Russell of Toronto to his record label, while Ellen DeGeneres introduced the world 12 year old Savannah Robinson on her show. How did we ever discover musicians before YouTube?
Both of the young women are incredibly talented, no doubt, but much like an American Idol contestant line, plenty of talent exists, but do the musicians have what it takes to make it to the next level? Maturity, stage presence, and the ability to handle immense amounts of pressure are all factors in the making of a star. While 12 year old Greyson Chance seems to be handling fame just fine for now, are all of these "kids" going to be able to handle the pressure? How long will their musical shelf lives be?
How are 12 year olds supposed to know whether they are ready to live a life with something reminiscent of "Beatle Mania" behind them? These YouTube stars have been blessed with unmistakable talent-that should not be taken away- but all these YouTube record deals are making the music industry look easy to break into. YouTube is enabling aspiring young stars to rely on their talent alone, causing them to forget about the other aspects of the industry.
Heather Russell
Savannah Robinson
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