Social media is a part of everyday life. There isn't a time in a restaurant, mall, or sidewalk that the words "I saw on Facebook" or "Let me tweet that" aren't uttered. The entertainment industry has taken social media and ran with it. It's changed the way we think and do everything. Still, Facebook feeds are overwhelming at times. Are we really paying attention to all the glitz and glam attached to every Facebook post? Our eyes are so flooded with information when we log in, it's doubtful that we are even processing the full impact of the information we're being sent.
So what is the best way to gain a genuine audience? Targeted "blasts" could be useful, but like the basis of all advertising, it needs to catch people's eyes. This is not an easy thing to do in 140 characters. Posting at your main audience's peak use times is key as well as providing snippets of information that leads to something bigger ie. a blog or website. The conclusion- We are no where near the point that relying soely on social media makes sense. It's just another tool to help reach audiences in a more innovative way.
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